Sign of the Times
Sign of the Times
By: jbhthescots@mac.com, Categories: Words & Images, 3 comments

untitled-172

 

It is indeed perhaps the most visible sign of these harsh, austere times.  Everyday we walk past heaven knows how many homeless people on the streets, holding up their cardboard handwritten signs they use to beg with. But now a new charity project in Barcelona is putting those handwritten signs to a wider use by turning them into downloadable fonts, and sold online to raise funds for a foundation that supports homeless people.

 

Homelessfonts.org, a joint venture between the Arrels Foundation, which works with half of Barcelona’s homeless population, and advertising agency The Cyranos McCann, hope individuals and companies will buy the fonts and use them to communicate on social media or as part of their corporate identity on stationary and packaging.

 

Using the typefaces homeless people themselves use to call attention to themselves in the street – from rough, energetic and sometimes barely legible scrawls to sometimes beautifully executed near-calligraphy – is “a creative way to raise awareness and transform the popular view of the homelessness issue,” says Ferran Busquets, the foundations’s director.

 

It’s hoped that the new charity venture will also soon become international. If so, then they will have many more fonts to choose from, including perhaps this one from my recent trip to the Ballard Sunday Market. Ballard is an area where there is a large community of homelessness now living in cars and vans – and, thankfully, their presence there is being tolerated by the local community and cops.

 

Olympus OM1 & Zuiko 50/1.2
Kodak Tri-X (@200)
HC-110 (Dil.H – 1:63 @ 7:30 minutes)
Plustek 7600i & Vuescan

 

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3 Comments

  • This is great, John. But, then , most of your post are terrific. Keep them coming, my friend...

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  • The Photo
    The Story
    Heartbreaking and Humbling
    To Us ALL ...

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  • Beautuful Photo
    The tonal range / HC110 / composition is just Perfect
    Captures the Viewer

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